Monday, June 29, 2009

Sharon Beder on Media Lens

The web site Media Lens run by David Edwards and David Cromwell is well worth checking out. Media Lens tries to cut through and expose the hypocrisy and double standards of the mainstream "corporate media". A link to the Media Lens website is on my list of websites worth visiting.

The latest piece on the Media Lens website is an extract from the new book by Sharon Beder, a prolific and outstanding Australian writer and academic, who has written extensively about corporate power and environmental issues. Her latest book ‘This Little Kiddy Went To Market - The Corporate Capture Of Childhood.’ (Pluto Press, 2009) follows her earlier work namely Free Market Missionaries: The Corporate Manipulation of Community Values (Earthscan 2006) and Suiting Themselves: How Corporations drive the Global Agenda (Earthscan 2006).

The extract below is taken from the Media Lens website
MEDIA LENS: Correcting for the distorted vision of the corporate media

June 29, 2009

GUEST MEDIA ALERT: Turning Children Into Consumers By Sharon Beder

Sharon Beder, visiting professor at the University of Wollongong, Australia, is one of our favourite political analysts. Her book ‘Global Spin’ (Green Books, 1997), is a devastating exposé of corporate, including corporate media, manipulation of politics and culture. Like Mark Curtis’s ‘The Ambiguities of Power,’ it is a book that defies attempts to underline the interesting bits - it’s all interesting!

The title of Beder’s new book is self-explanatory: ‘This Little Kiddy Went To Market - The Corporate Capture Of Childhood.’ (Pluto Press, 2009) Once again, this is a must-read analysis explaining how people and planet are being systematically subordinated to profit. We were so impressed by the second chapter, ‘Turning Children Into Consumers,’ that even before finishing the book we wrote to Beder asking if we could use some of it in a guest media alert. She has very kindly agreed. You can order a copy of ‘This Little Kiddy Went To Market’ at a specially discounted price from Pluto Press here:

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